🎨 Visual Identity
A brand identity that stands out
Complete brand identity, logo, palette and guidelines for consistent and memorable branding across all channels. From first logotype to communication templates.
Brand guidelines
Primary palette
Typography system
Aa — Heading
Subheading — Regular 400
Body text — Light 300, line-height 1.7
Code / Mono
Deliverables
Everything you receive
Logo & variants
Main logo, dark/light version, icon only, monochrome version — in SVG, PNG and PDF.
Color palette
Primary, secondary, neutral and semantic colors with HEX, RGB and HSL codes.
Typography system
Font families, size grids, weight and spacing. CSS variables included.
Iconography
Consistent SVG icon set, adapted to your sector and brand tone.
Brand guide
Complete PDF Brand Book: usage rules, do / don't, variations on light and dark backgrounds.
Templates
PowerPoint, Word, email signature and social media templates ready to use.
Process
Our creative process
1
Discovery
Values, targets, competitors and brand positioning — collaborative workshops
2
Research
Inspirations, moodboard and artistic direction validated before any creation
3
Concepts
3 distinct logo proposals with associated palettes and typography
4
Refinement
Iterations on the chosen concept — up to 2 rounds of revisions included
5
Delivery
Figma source files + multi-format exports + complete PDF Brand Book
Typography
Typography, the soul of a brand
A well-defined typographic system ensures consistency of your communication across all media — from web to print.
Serif — Authority
Typography shapes perception
Sans-serif — Modernity
A well-chosen font inspires trust
Mono — Technical
code: font-family: "Courier New"
Tools
Our toolbox
Figma
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Canva Pro
SVG
Variable Fonts
WebFonts
Notion
Lottie
Zeplin
Brand Guidelines
Typical projects
Use cases
New project
Launching startup
Create from scratch a cohesive, memorable identity adapted to digital and physical formats.
Evolution
Company rebranding
Modernize an aging identity without losing acquired brand recognition.
Growth
Professionalizing SMB
Replace a homemade logo with a complete identity that inspires confidence in new clients.